Creative Strategist. Communications Maven.
Whitney is a Creative Design and Communications Strategist with 15 years of experience transforming complex ideas into clear, high-impact experiences. She leads Black Luxe & Company, partnering with organizations to strengthen visibility, engagement, and results through strategic messaging, UX content, and AI-enabled workflows.
Her approach blends design thinking, systems strategy, and modern communication tools to optimize digital ecosystems and elevate user experience. Whitney’s work sits at the intersection of creativity, technology, and community impact — delivering solutions that are intentional, efficient, and built to scale.
Goodwill NW NC
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Visit High Point
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WSFCS
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The Garner Circle PR
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Entercom
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Singersroom
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Goodwill NW NC • Visit High Point • WSFCS • The Garner Circle PR • Entercom • Singersroom •
Design + Communications Career Journey
2025 – Present | Enterprise-wide communications & culture strategy. Driving clarity, alignment, and connection for 1,100+ employees through modernized channels, executive storytelling, and inclusive communication systems.
2019 – Present | Entrepreneurial Leadership — Black Luxe & Company
Founder of a social impact and design studio elevating Black-owned businesses and cultural experiences. Host of the largest Black-owned business expo in the Triad (2020–2024), generating $400K+ in economic impact. Strategic advisor translating complex goals into clear messaging and measurable outcomes.
2024 – 2025 | Districtwide engagement, equity, and change. Designed the district’s largest listening session tour and an equity-centered engagement framework reaching 18,000+ participants.
2023 – 2025 | Digital equity communications. Led GTM strategy and multi-channel messaging for a $2M digital equity initiative. Built an AI-powered CRM and drove adoption among 1,250+ users and 20+ stakeholder groups.
2019 – 2023 | Community engagement & digital communication ecosystems. Strengthened communication clarity, participation, and digital workflows across nonprofit and public-sector environments.
2017 – 2019 | Systems, onboarding & cross-team communication. Standardized workflows, documentation, and training systems that improved operational clarity and reduced support tickets.
2010 – 2017 | Design, storytelling & strategic communication foundation. Developed brand identities, digital content, and communication strategies for small businesses and community organizations.
2008 – 2010 | Exploration in design, PR & communications. Foundation work in events, messaging, and creative production.
Areas of Focus
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I specialize in crafting messages that connect and strategies that deliver. With expertise in writing, public relations, storytelling, stakeholder engagement, plan development, proposal writing, and design, I bring your vision to life with authenticity and precision. My writing is tailored to target audiences, blending a professional strategic approach with an on-trend, relevant tone that captures and engages readers. Whether it’s a catchy tagline, a thoughtful blog post, or a comprehensive communication plan, I create content that resonates deeply. From savvy marketing copy to media-ready press releases, I ensure your story stays in the spotlight.
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I specialize in creating inclusive and engaging spaces that foster meaningful dialogue and collaboration. With a deep understanding of target audiences, I tailor my tone and practices to capture specific groups, increasing buy-in and engagement. Whether in the classroom, leading focus groups, workshops, listening session, or strategic planning sessions, I bring structure, energy, and adaptability to ensure every voice is heard and every goal is met.
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From concept to unforgettable completion. Whether launching a product, managing a campaign, or executing an event, I blend strategic planning, product marketing insights, and agile methodologies to bring ideas to life with precision and purpose.
I lead cross-functional initiatives—aligning product positioning, messaging, go-to-market strategy, and creative execution—all while managing timelines, budgets, and stakeholder expectations.
Let’s transform your vision into a high-impact experience—on time, on brand, and built to convert.
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Front-end designing clean, user-friendly websites that look good and feel good. With seamless functionality and brand-aligned design, your website will perfectly reflect your brand’s vibe and eye-catching graphics that align with your brand’s personality.
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I design intuitive and impactful user experiences by blending research-driven insights with creative design. My approach focuses on understanding user needs and behaviors to create solutions that are not only functional but also meaningful and engaging. From wireframes to prototypes, I ensure every interaction is seamless and aligned with your goals.
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I excel in building strong, collaborative relationships with diverse stakeholders to ensure alignment, buy-in, and shared success. Through strategic communication, active listening, and tailored engagement strategies, I create meaningful connections that drive projects forward and deliver impactful results.
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Consistency + creativity = a strong brand. I’m here to build, manage, and elevate your brand’s identity, keeping it fresh yet consistent. Together, we’ll define and reinforce what makes your brand unique, relevant, and unforgettable.
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As a certified DEI professional and advocate, I am passionate about addressing inequities and building diverse, equitable, and inclusive experiences, communities, and environments. My work focuses on uplifting underserved and marginalized communities while fostering spaces where everyone feels valued and represented.
Savvy Systems
Go-to tech stacks and workflow systems.
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.”

