

Whitney is an NC-based Creative Design Strategist with extensive experience in Graphic Design, Marketing, Strategic Communication, Project Management, and Diversity, Equity, and Inclusion (DEI). She is passionate about crafting experiences that are equitable, visually compelling, and user-focused—designed to drive meaningful success across digital platforms and community initiatives.
She takes a holistic, agile approach to solving complex problems, ensuring that every project is optimized for efficiency, innovation, and impact. Whitney's work spans facilitation, stakeholder engagement, and the development of inclusive, data-informed strategies that support collaboration and systemic change. She integrates human-centered design and design thinking to elevate user experience and streamline operations.
With growing expertise in technology, CRM systems (Salesforce and Zoho), and SaaS tools, Whitney brings both creativity and systems-thinking to every touchpoint. Her approach is rooted in optimizing digital ecosystems and communications workflows to amplify organizational goals.
As the founder of Black Luxe & Co., a social impact and design studio, and the creator of the Black Luxe Expo, Whitney blends creativity, strategy, and tech to elevate brands, engage communities, and lead purposeful experiences that make an impact.
In her free time, she immerses herself in reading romance novels, engrossed in crime podcasts, exploring new places, and discovering hidden gems among local eateries.
Areas of Focus
-
From concept to unforgettable completion. Whether launching a product, managing a campaign, or executing an event, I blend strategic planning, product marketing insights, and agile methodologies to bring ideas to life with precision and purpose.
I lead cross-functional initiatives—aligning product positioning, messaging, go-to-market strategy, and creative execution—all while managing timelines, budgets, and stakeholder expectations.
Let’s transform your vision into a high-impact experience—on time, on brand, and built to convert.
-
I specialize in crafting messages that connect and strategies that deliver. With expertise in writing, public relations, storytelling, stakeholder engagement, plan development, proposal writing, and design, I bring your vision to life with authenticity and precision. My writing is tailored to target audiences, blending a professional strategic approach with an on-trend, relevant tone that captures and engages readers. Whether it’s a catchy tagline, a thoughtful blog post, or a comprehensive communication plan, I create content that resonates deeply. From savvy marketing copy to media-ready press releases, I ensure your story stays in the spotlight.
-
Front-end designing clean, user-friendly websites that look good and feel good. With seamless functionality and brand-aligned design, your website will perfectly reflect your brand’s vibe and eye-catching graphics that align with your brand’s personality.
-
I design intuitive and impactful user experiences by blending research-driven insights with creative design. My approach focuses on understanding user needs and behaviors to create solutions that are not only functional but also meaningful and engaging. From wireframes to prototypes, I ensure every interaction is seamless and aligned with your goals.
-
I excel in building strong, collaborative relationships with diverse stakeholders to ensure alignment, buy-in, and shared success. Through strategic communication, active listening, and tailored engagement strategies, I create meaningful connections that drive projects forward and deliver impactful results.
-
Consistency + creativity = a strong brand. I’m here to build, manage, and elevate your brand’s identity, keeping it fresh yet consistent. Together, we’ll define and reinforce what makes your brand unique, relevant, and unforgettable.
-
I specialize in creating inclusive and engaging spaces that foster meaningful dialogue and collaboration. With a deep understanding of target audiences, I tailor my tone and practices to capture specific groups, increasing buy-in and engagement. Whether in the classroom, leading focus groups, workshops, listening session, or strategic planning sessions, I bring structure, energy, and adaptability to ensure every voice is heard and every goal is met.
-
As a certified DEI professional and advocate, I am passionate about addressing inequities and building diverse, equitable, and inclusive experiences, communities, and environments. My work focuses on uplifting underserved and marginalized communities while fostering spaces where everyone feels valued and represented.
Savvy Systems
Go-to tech stacks and workflow systems.



