TorrenceP. Realty

Real Estate Agency

Full Branding & Marketing

A MacBook Air screen displaying a real estate website featuring a woman in a white blazer and blue blouse, standing in a modern kitchen, holding a tablet, with text about a real estate company on the left side.

Challenge: Revamp the client’s entire brand by designing a new logo, website, and image consulting, creating an online presence on social media, and establishing TorrenceP. Realty as a trusted realtor and agency.

My Role: As the sole and lead design strategist on this project, I was responsible for the entire creative direction, logo design, building a responsive website, developing all design assets, creating press opportunities, and managing an online presence.

Deliverables: Industry Research, Full-Service Branding, Logo Design, Website, Copywriting, Branding Photoshoot, Social Media Management, Video Content, Business Cards, Public Relations, and Other Assets.

Logo Design

Interior design mood board with color themes of sweet coral, sapphire blue, and sandy beige; includes images of colorful outdoor and indoor seating areas, a floral arrangement, and a modern living room with white sofas and coral accent wall.

Challenge: Revamp the outdated logo.

Process: Presented client with brand board options which include colors, images, and textures that represent decor, houses, brand personality, and the real estate industry.

Color Theory:

  • Salmon: Client’s original brand color. Warm tone, hopeful, outgoing, and sociable.

  • Sapphire Blue: Used a richer blue to represent sophistication, integrity, and class

  • Taupe: Complemented with a shade of taupe to create a neutral vibe

Solution: Designed a modern eye-catching text-based logo design with professional branding that creates a sense of trust with clients.

Tools: Adobe Illustrator

Logo for Torrence P. Realty LLC featuring a stylized house roof, four window panes, and the company name in blue and pink text.

Old Logo

Logo for Torrencep Realty, LLC, featuring large stylized letters 'T' and 'R' in light blue and coral, with a small house outline beneath, and the company name in navy blue text.

New Logo

Website Design

Laptop displaying a real estate website with a living room image, a smiling woman, and text about real estate services.

Challenge: TorrenceP. Realty has been in business for years but did not have a professional website to present services to potential clients in a experienced manner.

Solution: Designed a sleek one-page website that accentuates the fresh photos of the client’s new revamped look and boldly emphasizes their brand colors on a desktop and mobile website that is responsive, and functional. Included multiple photo galleries in a modern, and vibrant way to attract potential affluent buyers and clients. Used rich optimized text for the purpose of web copy, advertising, or other forms of marketing.

Tools: Squarespace and Pexels.

Tablet displaying a real estate website with images of a living room, exterior of a house, and a cozy interior, with contact information and a call-to-action button.
Interior and exterior views of colorful houses and living rooms with modern decor.

Creative Image Consulting

Challenge: Match the client's personal style to the new and improved brand.

Solution: Provided client with a variety of style boards to inspire fashion ideas and creative concepts of color, textures, and patterns to develop the visionary direction for the branding photoshoot

Tools: Canva

Collection of fashion accessories including a blue dress, necklace, earrings, bracelet, clutch purse, high heels, blush, and lipstick on a style board.
A fashion style board featuring a coral blazer, a white maxi dress, a necklace with a large gemstone, gold strappy high heels, and a gold studded sandal.
Fashion brand mood board featuring red wide-leg pants, a blue blazer, blue high-heeled sandals, pink earrings, a makeup palette, a gold chain bracelet, a gold necklace, a pink lipstick, blush, eyeshadow, and a compact powder.
Pink dress, gold chain necklace, lipstick and lip gloss, blue and black high heel shoes, rose gold watch, and a ring with a blue gemstone, arranged on a branding style board.

Final Photoshoot

Scouted photoshoot location, developed the entire creative concept, assisted with posing, provided props, and on-site assistance.

Social Media Management

Challenge: Match the client's personal style to the new and improved brand.

Solution: Design custom strategies to promote customer engagement. Produce creative consistent content, implement hashtag marketing, maintain a content calendar, and develop stunning graphics and optimized captions.

Channels: Facebook & Instagram

Tools: Canva, Facebook Business Suite

Various real estate promotional images including a house front view, a woman holding a house key, interior living room, and people discussing real estate, all branded with Torrence Realty.
Three smartphones displaying social media profiles and posts of TorrenceP. Realty, LLC, featuring real estate listings, agent photos, and community engagement.

Other Branding Assets

Projects: Business Cards & Advertisements

Tools: Canva, Adobe Illustrator & Adobe Photoshop

Real estate flyer featuring a woman in a colorful dress, a house with a garage, and contact details for Sarah "Penny" Torrence.
Billboard advertising real estate services at night in an urban area. Features a smiling woman with short hair in a circular photo, and text promoting results-driven results, including contact details for Sarah Penny Torrence, Realtor at Torrencep Re
Business cards for Torrencep Realty, LLC featuring photos of Sarah 'Penny' Torrence, phone number, email, website, social media handles, and a QR code.
A two-story house with blue siding, white trim, a front porch with seating, and a stone walkway leading to the entrance, surrounded by green lawn and trees, with overlay text promoting Torrencep Realty.