TorrenceP. Realty
Real Estate Agency
Full Branding & Marketing
Challenge: Revamp the client’s entire brand by designing a new logo, website, and image consulting, creating an online presence on social media, and establishing TorrenceP. Realty as a trusted realtor and agency.
My Role: As the sole and lead design strategist on this project, I was responsible for the entire creative direction, logo design, building a responsive website, developing all design assets, creating press opportunities, and managing an online presence.
Deliverables: Industry Research, Full-Service Branding, Logo Design, Website, Copywriting, Branding Photoshoot, Social Media Management, Video Content, Business Cards, Public Relations, and Other Assets.
Logo Design
Challenge: Revamp the outdated logo.
Process: Presented client with brand board options which include colors, images, and textures that represent decor, houses, brand personality, and the real estate industry.
Color Theory:
Salmon: Client’s original brand color. Warm tone, hopeful, outgoing, and sociable.
Sapphire Blue: Used a richer blue to represent sophistication, integrity, and class
Taupe: Complemented with a shade of taupe to create a neutral vibe
Solution: Designed a modern eye-catching text-based logo design with professional branding that creates a sense of trust with clients.
Tools: Adobe Illustrator
Old Logo
New Logo
Website Design
Challenge: TorrenceP. Realty has been in business for years but did not have a professional website to present services to potential clients in a experienced manner.
Solution: Designed a sleek one-page website that accentuates the fresh photos of the client’s new revamped look and boldly emphasizes their brand colors on a desktop and mobile website that is responsive, and functional. Included multiple photo galleries in a modern, and vibrant way to attract potential affluent buyers and clients. Used rich optimized text for the purpose of web copy, advertising, or other forms of marketing.
Tools: Squarespace and Pexels.
Creative Image Consulting
Challenge: Match the client's personal style to the new and improved brand.
Solution: Provided client with a variety of style boards to inspire fashion ideas and creative concepts of color, textures, and patterns to develop the visionary direction for the branding photoshoot
Tools: Canva
Final Photoshoot
Scouted photoshoot location, developed the entire creative concept, assisted with posing, provided props, and on-site assistance.
Social Media Management
Challenge: Match the client's personal style to the new and improved brand.
Solution: Design custom strategies to promote customer engagement. Produce creative consistent content, implement hashtag marketing, maintain a content calendar, and develop stunning graphics and optimized captions.
Channels: Facebook & Instagram
Tools: Canva, Facebook Business Suite
Other Branding Assets
Projects: Business Cards & Advertisements
Tools: Canva, Adobe Illustrator & Adobe Photoshop
