Campaign:

I led the development, execution, and facilitation of the "Get it! Got it! Good!" workshop series—a yearlong monthly program designed to equip families with skills and knowledge for healthy and wealthy living. This high-impact communication campaign was part of the B.O.S.S. Initiative (Building Our Success Stories), empowering low-income families to achieve financial independence, homeownership, sustainable employment, and self-sufficiency.

Scope of Work

• Campaign Materials & Branding – Designed all marketing assets, including banners, postcards, mailers, flyers, yard signs, letters, and digital ads to increase program visibility.

• Social Media & Content Strategy – Developed and managed social media content, crafting engaging designs, targeted messaging, and strategic outreach to amplify program reach.

• Community Engagement & Events – Hosted interactive workshops, networking sessions, and listening forums to connect participants with resources and opportunities.

• Partnership Development – Assisted with securing dynamic speakers and sponsors, fostering strong community partnerships and expanding program impact.

Impact & Results

✔ 90% success rate in achieving social service and engagement goals.
✔ Increased program participation and strengthened community trust.
✔ Families reported feeling more empowered, connected, and equipped to achieve their goals.
✔ Established a sustainable outreach model for long-term program growth and visibility.